2785614% Organic Traffic Growth for a Marketing Automation Platform (Encharge)

Objective

Increase organic traffic to Encharge’s product and blog pages by building relevant backlinks from high-authority SaaS sites.

Opportunity

We got in touch with Encharge in Dec 2021 when they were hardly getting any traffic from search. Their content strategy was in place, and new blogs were published consistently.

Their topical authority was improving, but even after publishing many articles on marketing-automation-related topics, Encharge wasn’t seeing growth in its organic traffic.

Marketing automation is a highly competitive niche, and Encharge desperately needed relevant backlinks from quality domains to see organic traffic growth.

We were confident that relevant links from quality domains to Encharge’s core product and blog pages would improve their organic visibility.

Strategies Employed

Here’s how we increased Encharge’s revenue using Off-Page SEO:

1. Editorial Link Insertions: We conducted in-depth research to identify relevant and authoritative websites in the email marketing (and marketing) niche. We contacted the editors of these sites to secure the links for Encharge. Disclaimer: We did not pay editors to place the links. The links were acquired as a result of our long-term relationship with the editors.
   
   
2. Guest Posting: We included Encharge’s links in our guest post drafts, which were carefully crafted to meet high editorial standards. These drafts were published on authority domains within the marketing niche. Additionally, we included Encharge’s links in the drafts of authors who consistently publish high-quality content on sites like HubSpot, further enhancing the trustworthiness of the links (E-E-A-T).
   
   
3. Relevant Links from DR 80+ domains: This one was a game-changer. We acquired links from DR 80+ domains to boost Encharge’s domain authority significantly. Backlinks were acquired from G2, HubSpot, Debutify, Venngage, etc. These links helped Encharge increase its overall domain authority, thereby boosting the organic rankings of its core revenue-generating pages.
   
   
4. Links from Listicles: We added Encharge to listicles on “Marketing Automation Tools” and “Email Marketing Tools.” This helped Encharge solidify branding and improve topical authority.
   
   
5. Links to BOFU Pages: We built relevant links to BOFU pages, like their “HubSpot alternatives” page. There was a sudden increase in signups from BOFU pages as the competition was lower than their core marketing automation product page.

Results

In 37 months, we built more than 210 links for Encharge. When we started working with Encharge (in Dec 2021), the monthly organic traffic was 0.7K, and now, after 37 months of strategic link building, the monthly organic traffic is more than 19K.

Challenges Faced

Getting Encharge added to listicles was challenging since the editors were not ready to edit the listicles. However, our value-giving approach helped us secure a few notable listicle wins.

Another key challenge was to collaborate with expert bloggers. We knew the importance of E-E-A-T, so we did multi-channel outreach and were able to collaborate with some of the notable experts who have written many articles for top brands in the marketing niche.

Key Takeaways

• Links work when the Brand has a solid content strategy
• Links work when there are no major red flags with on-page SEO
• Links are a brand’s strongest MOAT, especially in highly competitive scenarios
• Build links to BOFU pages to drive signups